posted by Hira Nafees Shah
With the slogan ‘Changing Perspectives’ and a goal of presenting Pakistan to the rest of the world as a vibrant, modern Islamic state, state-owned Pakistan Television Network at the end of January launched a 24-hour English-language news channel called PTV World.
Amid the fanfare in the launch, there was no mention that PTV World is the fourth such broadcasting attempt in Pakistan – or that the previous three, all failed financially.
The earlier failures may not offer much guidance on how well the state’s service will perform, though. Each was an attempt by a private broadcaster to build an advertising base that would...